No Limit Chronicles Collection for the BET Docu-series
Before there was Roc Nation or Cash Money/Young Money Records, there was No Limit Records. Few other music companies possess a history as storied as the iconic label that was once the home base of Snoop Dogg, Silkk The Shocker, and Mystikal.
The mastermind behind No Limit Records was the visionary known as Percy “Master P” Miller. After turning down a one million dollar deal from legendary music executive Jimmy Iovine, Master P decided to keep his company independent and finance it on his own, mainly by selling records out of the trunk of his car.
“I was always thinking as a kid that we live in a ghetto [and] we don't have nothing,” Master P told BET.com in an exclusive interview. “I knew I was going to go to college and I was going to own my own business, even as a kid. That's the way I grew up. Knowing that I'm going to be the boss one day.”
Nearly 30 years later, and more than one hundred million records sold independently, the iconic record label solidified its place in hip hop history. Now, No Limit Records is a music dynasty that includes business ventures across television, film, footwear, and the food industry. His son, Romeo Miller, is also a part of the family business.